Many community and non-profit organizations do not undertake the important process of strategic planning. Reasons vary but include:
- beliefs that undertaking strategic planning will take too much time;
- not understanding how to do strategic planning; and
- thinking that strategic planning is only for large corporations.
Strategic planning does not have to be a difficult or time-consuming process. In fact going through the process of strategic planning can enable a non-profit organization to discover insights into the organization, its processes, people and clients or members.
The Theory of Strategic Planning
According to Armstrong (1982) formal strategic planning is the deliberate examination of future capabilities, opportunities and threats, and the process requires the support and commitment of key stakeholders such as board members, managers, employees, clients and members.
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