(Source: www.bcdb.com)
Mattel sure loves them Cars. Thanks to licensing from the Disney/Pixar hit, the world's largest toy manufacturer scored a 3% jump in profits over their last quarter of 2006.
"Cars was nothing short of a home run," Mattel chairman/CEO Bob Eckert told analysts during a conference call on Monday. He was less thrilled with sales from their Superman Returns line; extending his baseball metaphor, Eckert said the line only scored a "double."
Mattel's Barbie and Fisher-Price lines also sold very well, especially the T.M.X. Elmo doll. Because the fourth quarter includes sales from the lucrative Christmas season, profits from that period account for over 30% of Mattel's yearly total.
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