Although it is hoped that board members will participate in advocacy initiatives and fundraising events on behalf of the organization, it is the Executive Director/CEO (ED/CEO) who is usually the community face and voice of the nonprofit agency. This is the person on whom rests the credibility of the organization. The principal stakeholders include service partners, funders, politicians, media, and the general public.
Role of ED/CEO
The ED/CEO is representing the agency as a whole and should be reflecting the position of the board in any public statements and actions. Not every senior manager is comfortable in this role that requires so much external contact. However, it is an essential part of the senior job in a community-based nonprofit organization.
Community Activities for ED/CEO
The extent of community involvement can be determined by the mission of the nonprofit organization, the kind of work done, and the expectations of the community. Following are some typical activities expected of an ED/CEO of a nonprofit:
