Today with web analytics and other web based tools companies can monitor not only what customers are looking at on the company website but also what they are looking or searching for.
Get Website Analytics
The first step is to add an analytics based tool to a website. Companies can get these free from Google or get more in depth paid for services that can give real time stats. Using this data will help not only to know where people are going on the site but also what keywords brought them in and what marketing is and isn’t working so that the company can better focus resources.
Add a Search Facility to Websites
Add in a search box facility to the website enabling potential customers to search for products and services on the website. These can be added relatively cheaply and some search engines such as Google offer the technology for free. Help may needed by someone technical to help integrate it in to the website.
