Communication is a two-way street. Today's marketing communicators know that the Internet makes this saying more true than ever! The traditional press release reaches only a small portion of the potential audience. Another group of customers gets information from the Internet. New social media groups provide a means to reach another, usually younger, demographic.
Traditional and New Media Mix
Old and new tools mix and match. Yes, you need a press release and a brochure, too, in most cases. But Internet marketing communications tools allow you to reach out in new, budget-conscious ways. Forums, surveys, and blogs are just a few of the means available to you to ask questions. They provide a springboard for discussion and quick feedback that allows changes to programing.
Podcasts are a means to provide content information for audio listeners. Interviews with artists and subject area specialists whet the appetite for more. Ask questions that will make listeners want to see a work of art. Provoke epiphanies that excite them to get involved with your advocacy organization.
