Profit is not just about big houses, yachts and holidays abroad. In fact, it's not necessarily about those things at all.
Profit for Security
Hewlett Packard, the computer and electronics giant that is one of the most successful corporations in the world, instructs its managers to plan for one bad year in every five. Experience has shown it is better to plan for two bad years in every 10, because bad years can come consecutively.
Many industries in the U.S.A., and in countries which export to the U.S., experienced a downturn in sales for four years after 9/11, 2001. The only way to cope with down years is to have money in the bank.
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